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Thursday 12 November 2026 · Issue 27 · 5 min read
Fujifilm's record quarter hints at dearer cameras; titanium 35mm APO, Godox V1 mid, X-T6 sensor rumour
What's hot
Digital Camera World · yesterday
Fujifilm's record quarter comes with a price warning
Takeaway: record revenue of ¥885 billion
Fujifilm posted record revenue of ¥885 billion for July to September, up 7.6% year on year, with the growth coming from Instax rather than cameras: professional imaging, which covers X and GFX, slipped 5.1% to ¥57.7 billion. The company told investors that rising memory and component costs will take ¥14 billion out of its Imaging division across the full financial year, and that it plans pricing measures to offset some of that.
Translated from accountant into photographer, that is a company saying out loud that list prices are likely to go up — relevant if an X-T6 or a GFX body is on your shortlist, and relevant to the winter cashback windows that are open right now. Fujifilm also more than doubled Imaging R&D spending in the quarter, to ¥5.2 billion, a 108% increase, without saying how it splits between Instax, X and GFX.
New gear
LIGHT LENS LAB M APO 35mm f/2 ASPH. Titanium Limited Edition — went on sale in Japan through Shoten Kobo on 12 November as the first model in the maker's new apochromatic series: a manual, rangefinder-coupled 35mm with 11 elements in 6 groups, three of them aspherical, plus low-dispersion glass and a new high-transmission coating. This is the boutique end of the M-mount world rather than a weekend buy, but it shows where the small optical houses are pushing — corrected fast normals with modern close focus instead of pure vintage character. ¥468,800, about 360g, 39mm filters, F2–16, minimum focus 0.3m with a floating group and a magnetic hood. Digital Camera Watch
Artizlab Classic-M 50mm f/1.4 — a manual M-mount fifty that copies the E43 Summilux layout — 7 elements in 5 groups, a 12-blade diaphragm, scalloped focus ring and hammer-tone hood — but fixes its worst habit by focusing to 0.45m instead of 1m. Orders open on 15 November. If you adapt M glass to a mirrorless body, the close-focus change matters more than the styling: on Sony E, Fujifilm X, Nikon Z or RF you can use the whole focus range with peaking. 189.3g of machined aluminium and brass; rangefinder coupling only works from 0.7m to infinity, closer than that needs live view. Leica Rumors
GODOX V1 mid — a smaller TTL speedlight that keeps the same round head diameter as the V1 Pro and V100 but trades output for weight, with a touchscreen, the 2.4GHz X radio system as transmitter or receiver, and a USB-C rechargeable 2,200mAh VB22 battery. Kenko Professional Imaging releases it in Japan on 13 November. A round head that fits the AK-R1 modifier kit at well under half a kilo is the obvious on-camera flash for a weekend bag. 55Ws maximum output against 76Ws for the V1 Pro and 100Ws for the V100; about 413g with battery; ¥37,180. Digital Camera Watch
Fujifilm X-T6 — is now claimed by Fuji Rumors' sources to use a genuinely new 40-megapixel sensor rather than the X-T5's chip reused — the most substantial of three options the site had floated. None of this is confirmed by Fujifilm, and whether it is stacked or back-illuminated is unknown. It is the difference between a processor-and-firmware refresh and a readout improvement you would actually feel in rolling shutter and autofocus, which is the question for anyone holding an X-T5. The same rumour set lists new AI autofocus, 8K video, reworked top-plate dials and the NP-W255 battery; the announcement, rumoured for November, has slipped. Phoblographer reports the vague sensor claim has split Fuji users precisely because so little was said. Fuji Rumors
What people are saying
Nikon Z5IIC — has been through DPReview's studio test scene, and the 24.5MP EVF-less body lands exactly where its sensor says it should: detail on par with the Panasonic S9, Canon EOS R8 II and the Z5II it shares a sensor with, with the 33MP Sony a7C II the only standout. It means the Z5IIC decision is about the missing viewfinder and the price, not about image quality — useful if you were assuming the cheap body was cheap in the files too. Its JPEG noise reduction smears detail at higher ISOs while the Raws hold up; the default Auto shutter mode uses the electronic front curtain at the speeds where shutter shock bites. DPReview
“Overall, our image quality tests revealed very few surprises, which is a good thing.”
Industry news
NIKKOR Z 120-300mm f/2.8 TC VR S — Due to start shipping on 12 November according to B&H; Nikon Rumors expects very limited production and no real stock for at least 12 months.
Ricoh GR firmware — GR IV models move to v1.21, while GR III and GR IIIx add reset options and a 30th Anniversary shutdown screen, downloadable only until 31 December.
Nikon ZR firmware Ver. 2.00 — Nikon says the update, announced on 4 November, can be tried at Inter BEE from 18 to 20 November, next to a NIKKOR Z CINEMA 50mm T1.9 VV mockup.
Pentax lenses — Three more were discontinued on 8 November, among them the D FA★ 70-200mm f/2.8 and the D FA★ 50mm f/1.4; B&H still lists 35 variants in stock.
Fujifilm X-M5 — Placed eighth in BCN+R's October top ten despite having no viewfinder and no IBIS, on a 26MP sensor, 335g body and 6.2K 30p open-gate video.
One takeaway
Buy the thing you already decided on, this winter. Two of this week's threads point the same way: a maker openly planning pricing measures because component costs are climbing, and catalogues thinning out as lenses are quietly marked discontinued. Neither is a reason to panic-buy, but both are reasons not to wait out another release cycle on a body or lens you have already settled on — especially while the current cashback and winter promotions are still running. Stock, not sticker price, is what bites first. Digital Camera World